Your clothing line.
Designed with B&S Activewear in Hazel Park, Michigan.

From your first idea
to your next collection.

YOUR LABEL.

Illustrative fashion film of a model walking out of a white doorway toward their own label
Illustrative private-label film studies in a pale architectural studio
ActivewearPACE

A label that
moves like you.

FEEL.FIT.YOURS.

A training set with a distinct seam map, high waistband and subtle identity.

Explore the program

The motion study is loading. Scroll to explore each direction, or explore the program.

PACE illustrative activewear collection

PACE · Activewear

A distinct seam.
A confident movement.

A close-fitting training set, a high waistband and a restrained identity detail. One possible direction for your label.

OFFSET illustrative streetwear collection

OFFSET · Streetwear

Room to make
your own mark.

A dropped shoulder, a generous hoodie and a wider trouser. Shape and volume create a different point of view.

DAYFORM illustrative casual collection

DAYFORM · Casual

Everyday pieces.
A particular feeling.

A woven overshirt, an easy layer and straight trousers. Quiet details connect the pieces into a collection.

LINE OFFICE illustrative corporate collection

LINE OFFICE · Corporate

A polished line.
Your shared identity.

Tailored separates, a considered lapel and understated identity. A workwear collection can express an organization in its own way.

Four illustrative private-label directions. Scroll or choose a chapter.

The white-door entrance is shown as a still while the walking film loads.

Book a call

A one-hour call.
No finished design needed.
One-hour call.
No design needed.

The ideaThe collection

In partnership with
B&S Activewear.

The support behind
what becomes yours.

Close-up of a garment neck label and matching hangtag on textured fabric

Explore the program and service details using the menu.

Garment identity.Visual development study.

Choose a service to explore its garment and material details.

From your vision.
Built for the long term.

Private Label Plug is an initiative by Tobi Daniel Adelaja, in partnership with B&S Activewear. It supports private-label apparel programs for customers who want an exclusive or customer-owned brand.

Every decision is made with our team in Hazel Park, Michigan, in person or virtually. You see the materials, choose your swatches and develop your design with us. Production then takes place in B&S Activewear’s own factory, so you never deal with the factory directly.

Programs may include coordination of fabric and trims, construction standards, labeling, packaging formats, and repeatable production execution. The goal is to help you launch and scale your branded apparel program with confidence.

Designed for long-term programs.

Develop
your brand.

Have your own brand? Looking for a supplier? Need a manufacturer?

Start with your idea or your existing collection. Private-label development is structured around your specifications, from fabric and trims to construction standards.

An exclusive label. A customer-owned brand. A program shaped around what you want to make.

Custom
printing.

Custom label and design printing.

Your brand’s identity belongs in the details. Discuss your artwork, labels and design printing as part of your apparel program.

Bring your logo, artwork or a reference. We’ll explore how it belongs on your garment.

Inspection
and packaging.

Every order is checked for quality before packaging and shipping.

Construction standards, labeling and packaging formats form part of the program. Those details connect the individual garment to the collection you want to deliver.

Considered from the first specification to the finished package.

Large
order ready.

Capacity available for large orders.

B&S Activewear owns its factory, so your program runs on an established manufacturing and importing platform, built for repeatable production and long-term private-label work.

Talk through your collection, specifications and order requirements with The Plug.

A real place. A shared ambition.

Tobi Daniel Adelaja, The Plug
The showroom at our Hazel Park office
Visit the office21215 Dequindre RoadHazel Park, Michigan. In person or virtually, see the materials and make every decision. Opens directions in a new tab. Book a callOne hour with The Plug

Meet Tobi.
The Plug.

I’m a founder in tech and textiles, and I love building brands. I do it with B&S Activewear, whose Hazel Park office and own factory make every collection possible. Together, we stand by your brand from the first idea to the collection drop. You’ll have a shoulder to lean on, and partners for life.

Tobi Daniel Adelaja

It starts with a feeling.

PRIVATE LABEL PLUG

A complete look. A different point of view.

Every piece, a decision that makes it yours. Bring a reference and we will talk through the fabric, trims and finishing details with you.

One look.
Every detail yours.

A bomber, a tee and cargos. One illustrative look, seen from every angle.

Bring a reference. Discuss the fabric, trims and finishing details with our team.

What to talk through
01Stone bomberSilhouette, collar and sleeve volume
02Ecru teeDrape, neckline and length
03Sage cargosLeg line, pockets and room to move

03

Pieces, one direction. Your call starts with whatever you have.

Build your call brief

Ready for your call

Your call brief 03

3 pieces to talk through on your call.

PieceTalk aboutRemove

Stone bomber

Illustrative look

Silhouette, collar and sleeve volume

Ecru tee

Illustrative look

Drape, neckline and length

Sage cargos

Illustrative look

Leg line, pockets and room to move
Call length
1 hour
Hours
Monday–Friday, 10am–4pm Detroit time
Pieces
03

Your brief stays on this page. It is not sent with your booking.

One hour with The Plug

Book a call

Tell us about your project.
Choose a time. Let’s talk.

  • A sketch, a reference or a garment you love
  • The pieces in your brief
  • Your timeline, even if it is “now”
Book a call See how development works

Your answers help us prepare. A saved request is not a booked call until you choose a time.

A small puzzle

How we work, in eight words

Tap the words in order to finish the line.

From your first idea to your next collection.

Private label service. Process timeline.

From your idea,
to your label.

01 / 08

Talk

Illustrative garment and packaging studies.

Reach out.Let’s talk.

Tell us about your concept, target market and initial requirements. An idea, a prepared design or an existing collection gives us a starting point for the conversation.

Book a call
A floating stone bomber jacket on pale blue-grey

Define thedetails.

Share the garments, fabrics, colors, size range and quantities you have in mind. Measurements, construction details and reference pieces help define what needs to be made.

A floating green activewear jacket on pale blush

Make ityour own.

Submit your logos, artwork, labels and brand guidelines. Our team reviews those details for production readiness and compliance, including their placement on the garment.

A floating stone hoodie on pale blue

Projectreview.

Review your defined specifications, order requirements and proposed scope with our team. Talk through the details and resolve any open questions before moving forward.

A floating blue shirt on warm sand

Accept.Approve.

Approve the agreed scope, samples where applicable, and the production timeline. Confirm the specifications and approvals needed for your particular project.

A floating tailored blazer on pale sage

All details.Confirmed.

Confirm the agreed specifications, artwork, approvals and next steps with our team so everyone is working from the same project details.

A floating cream ribbed cardigan on pale lilac

Productionbegins.

Materials are sourced, patterns finalized and production planning completed. Manufacturing begins with ongoing quality checks to support the agreed construction and finishing standards.

Designed in our Hazel Park office. Production takes place in B&S Activewear’s own factory.

A floating indigo denim chore jacket on pale apricot

Your label.Ready to go.

Finished goods are inspected, packed and shipped according to your agreed delivery terms. Labeling and packaging details connect the finished collection to your brand.

Book a call
Packaging concept: an open apparel box beside closed boxes, on pale periwinkle

Your label
starts with
a conversation.

An idea. A design.
Your next collection.

A one-hour conversation about your garment, your direction, and the next steps. Bring whatever you have.

Book a call

Tell us about your project.
Choose a time. Let’s talk.

Before we talk.

Do I need a finished design?

Start with an idea, a design, or a brand you already sell. Tell us where you are so the call can focus on the right next step.

What should I bring?

Anything that helps explain your direction: a sketch, a garment, a fabric swatch, artwork, or a few references. Bring whatever you have. The call preparation guide can help organize your thoughts.

Where are you based?

21215 Dequindre Road, Hazel Park, Michigan, in Metro Detroit. Book a call to discuss your project and next steps with our team.

When can we talk?

Calls are one hour, Monday–Friday, between 10am and 4pm Detroit time. The calendar shows available times in your selected time zone.

When is my call booked?

Choose an available time and enter your details. Your time is reserved only when the calendar confirms it. The current local preview is not connected to Google Calendar and does not send confirmation emails; its reservations are preview bookings, not live appointments.

Prepare for your callOptional tools, on your terms.

Give your idea a name.

A new name or a fresh direction. Try a label, choose a garment, and give the idea something to build on. Keep the brief for your call.

What do you want to make?
Book a call

Your name and garment choice will come with you.

PERSONAL LABEL STUDYPRIVATE LABEL PLUG
YOUR FIRST COLLECTIONYOUR BRANDT-SHIRTSPRIVATE LABEL
An illustration of your label.
The real thing begins with a conversation.

Mark what you already have. This is optional preparation, not a requirement to book a call.

Materials prepared for your design call
Fabric

The feel, weight, and color you have in mind. A reference can help explain what words cannot.

Fit

How the garment should sit and move. Bring an existing piece, measurements, or a clear fit reference.

Finish

The details that make it yours. Show us artwork, label ideas, placement, and the finish you want to discuss.

Book a call

No files to upload. Your selections stay on this page and in your download.

What comes first
in your conversation?

Use Up and Down to put your priorities in order. Keep the agenda to bring to your call.

  1. Next collection

    What you want to keep, change, or introduce.

  2. Fabric and fit

    What is working and what needs another look.

  3. Quantities and timing

    The plans, constraints, and questions ahead.

Your agenda stays on this page and in your download.

Book a call

LET’S TALK.

Book a call
PRIVATE LABEL PLUGA one-hour call with Tobi, The Plug

YOUR STARTING POINT

Where are you with your brand?

A few quick questions will help make our conversation useful.

Where are you with your brand?